Activated and briefed ROXY athlete team surrounding the Kate Bosworth collaboration with retail partners Nordstrom & Urban Outfitters. Organized athletes appearances on-site at both events, briefing athletes for their digital assets and content generated asks for retail partner’s use and channels.
Nordstrom: Athlete panel with Lisa Andersen, Caroline Marks, Danielle Black Lyons, and Kate Bosworth. Discussing the themes of Women in Sport, Community & Support, Pipe Dreams, and Kindness.
Athlete Brief : Password Upon Request.
Urban Outfitters Malibu: Athlete attendance and social channel fulfillments. Owned communications with ROXY athlete team on who can or cannot attend launch party at UO Malibu. Danielle Black Lyons, Izzi Gomez, Bruna Schmitz, Megan Godinez attendance along with Kate Bosworth.
Kind.est Surf Day with non-profit LA Surf Bus. Organized ROXY athlete attendance and production assistance.
