Co-founder of Soy Sauce Nation. All things brand marketing, events, and activations.
Stir Fry EAST at Big Snow American Dream. August 18th & 19th 2023. Event Producer, PR endemic media manager, and community builder.
As featured in:
Press release excerpt writing for STIR FRY EAST Event.
COMMUNITY SUPPORTING COMMUNITIES & CHANGING THE NARRATIVE
Soy Sauce Nation is first and foremost a community. Their mission is to create space for historically underrepresented groups by highlighting them through media, producing events, and partnering with the best-of brands that believe in diversity, equity, and inclusion. They bring people together, celebrate our differences, and create connections so that everyone continues to participate in snowboarding with passion. For both days SSN held raffles of products from Burton, Kikkoman, Roxy, Crab Grab, and HMart. With community in mind, all proceeds are being donated to the Maui Strong Fund. The people of Soy Sauce Nation raised over $2000 dollars for the help and aid to the residents devastated by the recent wildfires in Maui.
A pivotal transformation is sweeping through the industry, ushering in a profound era of change. The groups that come together to create change must be involved at every stage, challenging traditional norms. This paradigm shift extends beyond the production of events and needs to permeate industry roles as well as remain within marketing strategies. The call for authenticity resonates deeply—diversity isn't just a checkbox, but a commitment to meaningful representation. In this new landscape, diverse voices are not only present but are integral parts of the process. We hope that the snowboarding community continues to lead the way, laying the foundation for genuine inclusivity and lasting change.
Stir Fry Boreal at Woodward Tahoe. March 29th - 31st 2023. Event Producer, PR endemic media manager, and community builder.
