End-to-end imagery producer. Planned, produced, and executed day-of shoot for the ROXY Spring & Summer 2023 Footwear Collection. Successfully created the photo assets used in this trade book for ROXY sales team as a tool for sell-in. Elevated the brand category for FOOTWEAR.
Creative direction and book selects from collaboration of the ROXY Head of Brand, Americas and the Design & Creative Director, ROXY Americas. Tradebook layout by ROXY Sr. Graphic Designer. Photographer: Laysea Hughes
